with Patti Biro

Sunday, September 28, 2014
3 CE hours

**10% discount for TLC students/grads**

Is retail part of your profitability plan? It should be! Retail is a key strategy to boost your bottom line.  Retail success is not just a about a sale. It is a service that will keep your guests returning to you again and again and recommending your services to others.

We will explore the realities of HOW to make retail a part of the guest experience and boost your bottom line by adding value to your business. In this workshop we will explore the art and science of selling to maximize your retail efforts. No fluff here-just ideas you can implement tomorrow!  From the solo massage practitioner to the large day spa or medical spa this workshop will recharge your approach to retail. Fitness and wellness providers that means you too!

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand   enrichment through special events, retail consulting, and education in the  personal products, spa and wellness industry.  With over 20 years of   experience Patti’s   unique approach to enriching your brand and increasing retail and service sales exceptional results for her clients.  Her focus creates value and promotes marketing sizzle for clients ranging from massage studios, day spas, medical spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers. Patti is a frequent presenter on the national circuit for the spa and wellness trade shows market. An avid writer, her articles appear in magazines such as Skin Inc., Les Nouvelles Esthetique and Spa Magazine, Nails, Inc.  and Massage Magazine. She is a CE provider for TX, NCBTMB, FL Massage & Cosmetology as well as many other professions and states.