A Guide for Promoting Your Holiday Massage Offers (That Works All Year)

How to Build, Plan and Implement Your Holiday Massage Offers For Repeat Success Giving an experience is an increasingly popular gift to give during the holiday season. According to Eventbrite, 3 in 4 Millennials (who make up a quarter of the population) “choose to spend money on a desirable experience or event over buying something.” And Millennials aren’t alone. Eventbrite also reports, “cons...
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How to Expand Your Wellness Business with Massage Therapy Services

Scope of Practice Limits all Health and Wellness Professionals, so How Do You Grow? Your wellness business can benefit from expanding your service offerings with a license in a healthcare modality like massage therapy. Here's why. If you already have a strong wellness business in one of the following specialties: yoga doula personal trainer acupuncture home healthcare ...
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Marketing with Your Body! Massage Promotion with one’s Whole Self

The more you learn about massage and bodywork, the more you learn about life as a whole.  I have been a therapist now for 35 years and a teacher for 25.  I have run my school, The Lauterstein-Conway Massage School in Austin, Texas, for 23 years.  I’ve learned that the same principles that apply in every bodywork session apply equally to every aspect of our lives. As a matter of fact, it seems w...
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Peace is a Need, So is Work! Massage Combines Peace and Work.

Seth Godin writes a fantastic blog.  Every day he comes up with brilliant tips on life and work.  Here's his from today - "When is it due? Here's the schedule. Follow it. There's your in box. Empty it. When something is imminent, speed up. When you're off the deadline machine, take a breath and poke around a bit, explore, relax. Nonsense. The goal isn't to do work and hand it in ...
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Three Ways to Use Your Massage Income for Good

By Jennifer Shaw, Austin Massage Therapist and Guest Blogger The American Massage Therapy Association says 83 percent of massage therapists’ careers started as a second job – a means to supplement the income of a job they already had. Not for me. I wore rose-colored glasses. When I decided to go to massage school, massage was going to be my job. I would be home with my babies, work when I...
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Massage Job Fair: Massage Therapy & Chiropractics

By Jennifer Shaw, LMT, Marketing Director Are you considering working with a chiropractor? Have you been referred a client from one? How many of your massage clients also see chiropractors? Because the massage and chiropractic industries often overlap, at the 2010 Massage Job Fair TLCschool hopes to help interested LMTs learn more about what it's like to work with chiropractors. This year's ...
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