A Guide for Promoting Your Holiday Massage Offers (That Works All Year)
How to Build, Plan and Implement Your Holiday Massage Offers For Repeat Success Giving an experience is an increasingly popular gift to give during the holiday season. According to Eventbrite, 3 in 4 Millennials (who make up a quarter of the population) “choose to...
Homage to the Feet
Massage Education for the Feet, A Foundation By David Lauterstein There are 206 bones in the body, 52 of them are in the feet! It’s amazing that these two small yet marvelously engineered structures can support our entire weight without being crushed or giving way....
Tips to Help Your Massage Business Have a Successful Holiday Season
Are we already talking about the holidays? Yes. And for good reason! If you want your massage business to have a successful holiday season, it can! But you have to start planning for it now (yesterday would have been better). Whether you are trying to sell more gift...
Helping People: Cancer, Senior & End of Life Massage
One of the most common reasons we hear people say they are interested in a career in massage therapy is that they want a career that helps people. This series will look at how massage therapy can help, what we as therapists refer to as, special populations. This...
YOUR DIAPHRAGM AND THE ZEN OF BREATHING
By David Lauterstein The diaphragm is the fascinating and unique muscle which is most involved in your breathing. Located about two thirds of the way down your torso, it is the only muscle that attaches to the whole circumference of your body. And most muscles...
Mindbody Acupressure with Gayl Hubatch
By Gayl Hubatch, OMD, LAc, LMT After studying and getting dis-enchanted with psychology in college, I turned to Eastern philosophy. In my early 20’s I became fascinated with Taoism and met an acupuncturist while living in Oregon. He also introduced me to Asian...
Five Helpful Anatomy Apps for Massage Therapists (and Students)
Whether you are just starting as a massage student are are already a therapist, there is no reason to be overwhelmed by anatomy. Why? Because technology affords today's bodyworkers so many mobile resources. Here are some of our favorite anatomy apps for massage...
LEARNINGS BEFORE BIRTH – FROM TOUCH AND SMELL
Our sense of touch develops around 8 weeks in the embryo. The next sense to develop is the sense of smell – at 28 weeks – though the cells for smell begin developing as early as the 9th week - thus, aromatherapy throughout our life can have great power. The sense of...
LEARNING ANATOMY – CURSE? THEN A BIGGER BLESSING!
Anatomy is a sacred genesis. We ought not consider the organs of the body as the lifeless forms of a mechanical mass, but as the living, active instruments of the soul.” - Pehr Henrik Ling When people first start massage school they are thrilled to give and receive...
10 Reasons Massage Makes a Great Retirement Career
You Retired. Now What? Well, Consider Your Future... Some retirees make travel their job. Some become greeters at their neighborhood mega stores. If you’ve recently retired and are looking for something to do, consider a retirement career in massage therapy. Here are...